Celebrating 20 years of Sweaty Betty – Discover the birthday collection

Celebrating 20 years of Sweaty Betty – Discover the birthday collection

Celebrating 20 years of Sweaty Betty – Discover the birthday collection

Happy birthday Sweaty Betty! 2018 marks 20 years of the stylish London based activewear label and to celebrate, they have an exclusive collection of limited edition pieces inspired by classics from the Sweaty Betty archive. Designed in Notting Hill by an all-female team, this is activewear created by women for women, with every single piece constructed to make you feel powerful. From studio to street, you’re guaranteed the best fit and fabric that works for you and your workout.

 

The birthday collection

Speaking of the birthday collection, Sweaty Betty Founder and Creative Director Tamara said ‘It’s important to celebrate big occasions and to have spent 20 years empowering women through fitness and beyond is just amazing.’ Tamara and her design team have carefully curated the limited edition collection; each month a new exclusive piece will be released for Sweaty Betty fans to add to their own activewear collections.

Celebrating 20 years of Sweaty Betty – Discover the birthday collection

The inspiration

For April, Sweaty Betty has drawn inspiration from the iconic Union Jack flag to inspire their limited edition pieces. Rewinding back to 2012, the design team looked at their patriotic God Save The Queen Collection. Featuring a red, white and blue colour palette, the collection coincided with a pretty special year for London with both the Olympics and the Diamond Jubilee creating a buzz in the city.

One of the key pieces from the collection was the Track Capri and so this was the focus for April’s exclusive birthday attire. The design has been reworked and crafted in Sweaty Betty’s popular bum-sculpting Power fabric blending the perfect mix of stretch and recovery. The Union Jack print is wrapped around the legs of the Power Leggings for an ultra-flattering fit with a matching Infinity Bra to complete the fashion-forward gym set.

 

Flybery Woman Natalie wears the collection

At Flybery, we’re big fans of Sweaty Betty so it’s only natural we’re joining in with the celebrations! Our very own Flybery Woman Natalie has been happily wearing the collection and here's what she said: 

 

This Sweaty Betty outfit has to be up there with my all time favourites - not only are both the leggings and sports bra comfy but they feel supportive too. What’s more, they have the Union Jack on there too giving me a little reminder of home whilst I’m overseas. The leggings are high waisted which is a must for me, they keep me feeling secure whilst I train - from HIIT to yoga! There is a small pocket on the back, perfect for my keys or some change - for a post workout coffee, of course. The tank top is opaque at the back and lets the sports bra show through the front (because you can’t cover a sports bra that stylish can you?), and goes down at the back in a very flattering cut, a great layer for a workout!

 

Celebrating 20 years of Sweaty Betty – Discover the birthday collection

Celebrating 20 years of Sweaty Betty – Discover the birthday collection

 

 

Discover the Sweaty Betty birthday collection at Flybery >

 

 

 

 

 

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