It’s no secret that Sweaty Betty are a favourite of ours.
From their love of quality materials to their ever-evolving designs, they cater for the fashion-focused sportswear fan and they love nothing more than to thrill us with exciting new product drops, time and time again. Although, in our eyes, they never disappoint, their Autumn ‘18 collection is an extra special one...
Our City, Our Way
As founder Tamara reminisces on opening her very first Sweaty Betty store in London’s Notting Hill way back in 1998, it seems there is no better time than now to revisit the brands roots and to feel inspired by that very special beginning.
Twenty years on and sixty stores later, the Sweaty Betty Autumn ‘18 collection celebrates all things London, from its vibrant diversity to its cultural pride. As the design team reflected on a journey of inspiration, taking them from the city’s best-loved attractions to those enchanting hidden gems, they have crafted an edit that’s packed with great-British edginess and a healthy dose of fun too.
If you’re after flashes of sartorial elegance with a slight urban vibe, as well as the finest quality sportswear pieces that you can truly rely on… look no further.
Ones to Watch...
One style the Sweaty Betty team have been perfecting since the very beginning is the iconic bum-sculpting leggings. As they continue to strive for perfection when it comes to lightweight, flattering, practical leggings; the Autumn ‘18 collection most definitely features some of the most stylish editions so far.
You’ll love the zero-gravity bum-sculpting leggings for their figure-enhancing shape and their smart sweat-wicking fabric, as well as their ultra-chic floral print. Mix and match with new collections tees to create a statement look that’s perfect both in and out of the studio.
Another reason we love the new Sweaty Betty Autumn ‘18 collection is that it features that cheeky sense of humour we know and love. A stand-out example being the colour-block Barre Crawl tee, for those who like to style it out and let their hair down as much as they love to sweat it out in the studio.
Join the fun at Sweaty Betty LIVE!
With summer in full swing and Sweaty Betty’s very special 20th birthday to celebrate, it’s a great time to get involved in London’s wellness event of the year - Sweaty Betty Live! Come together with hundreds of other fun-loving fashion and fitness fans to take part in huge group yoga sessions, inspiring talks and plenty of social time. Taking part at The Old Truman Brewery in Hanbury Street, London, don’t miss your chance to celebrate a good-living lifestyle and all things wellness with a host of experts, your best friends and of course, the SB team!