New Brand Alert! Who Am I?- Sports Philosophy

New Brand Alert! Who Am I?- Sports Philosophy

Flybery Women caught up with Stella Heng from The Sports Philosophy to chat all things activewear...

Tell us a bit about how Sports Philosophy was born

I was working first as a barrister then in legal publishing when I decided enough was enough and I wanted a job that gave me more of a purpose.  My partner had just quit his job as an investment banker so we decided to set up a business together.  We liked the idea of a for-profit and not for profit in one company.  

We see that Sports Philosophy also has it's own charity, Freedom for Children Foundation, how do they compliment each other?

Charity has always been a part of my life since my parents were involved in a charity in Malaysia when I was growing up.  I knew I wanted to give something back which is why we set up Freedom for Children Foundation. Child labour is a huge problem especially in the fashion industry that we experienced first hand while travelling in South East Aisa so we wanted our charity to provide help in an area close to our hearts.

How does Sports Philosophy support Freedom for Children Foundation?

We hold regular events whereby the profits go straight to the charity, we also donate a percentage from sales of activewear to the charity too. Our mission is to help fight child labour so we help in any way we can. We help to sponsor school trucks in South East Aisa so children who have to go to work can still receive an education. 

There are lots of activewear brands popping up, what's different about yours?

Aside from the charity, our activewear is our biggest love. We saw a gap in the market for real quality activewear that's luxurious, comfortable and stylish and will stand the test of time. We source premium Italian fabrics are we are instrumental in every part of the process from design to manufacture. We know where the material originates from and we are also certain no child labour is apparent in any of our processes.

New Brand Alert! Who Am I?- Sports Philosophy

So who designs the collections and what inspires them?

I am the designer, I live in activewear and want something that will take me from the gym to the street and still be stylish and comfortable but still withstand a workout. I love prints but don't like full printed pieces which is why you will see pops of colour in all our pieces. We use the print to highlight and colour block in flattering ways.  Everything is designed and made for performance. We use antibacterial treatments on our fabrics which is another relatively unheard of in the activewear industry.

So what's next for Sports Philosophy?

We've got so much in the pipeline. We're looking at expanding and finding more international retailers. Currently, we are in a few countries but we really want to push the brand Internationally. We are also looking at expanding the range, especially for men. There are very few men's fashion activewear brands, especially yoga wear, so we want to be able to provide men with more choices.

So we always like to finish with a question! We've recently launched the Who Am I campaign, aimed at asking women to really dig deep and answer the question for us. So, Stella, we ask you to answer the question only you can answer, Who Am I?

I’m a lawyer-turned designer and entrepreneur with a passion to do good. Travelling and learning about new cultures, and new cuisines (I love eating!) is what I’m all about in addition to my business!



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